LACOSTE and ballman

LACOSTE  and ballman decision's own company, he names as Nike, this is the Greek goddess of victory and the first name. The NIKE name, in Western eyes is very lucky, easy to read and easy to record a barking loudly. They soon introduced to the "Nike" naming of sports shoes, and design a beautiful eyes. Nike that famous "a check" trademark is very eye-catching, have visually attractive, and sports shoes and other sporting goods should have that kind of dynamism, the symbol of strength and speed. 

 In order to make LACOSTE , Nate and his wife had published a Nike t-shirt to the Olympic trials, though, the distribution, but saw everyone asked: "who is the Nike?" But in the game, Nate little ground out a handful of Thunder was convinced to use this new shoes of Marathon athlete won the first four to seven, and wear adidas shoes of athletes in the preselection in the top three. In the sports industry, Nike face keen competition. Nate and ballman aware of: If you do not to develop the product better than it is now a new product, they didn't want to increase market share. And, so far, America's produced far behind former German production of foreign adidas shoes. In 1975, a Sunday morning, ballman baking waffle iron moulds tinkering with a polyurethane rubber, it made a new soles, Waffle-shoes fitted with small rubber circular screw, making these insoles elastic than market flexibility of other shoes. This looks very simple product improvements, as Nate and ballman career start.

 
In 1976, Nike was a year of 830 million to us $ 1400. It's like wildfire as developed, the company is developing a new style of runners and expense. In these improvements, the Nike air cushion left a deep impression. Nike air cushion is used to embed the heel of the inflatable cushion, which is a company of shoe technology on a trump card. It can be compared with bubble foam or rubber remain more flexibility. Comfortable, smooth. Now, almost all Nike produced authentic Nike sport shoes are embedded with this glider. Interestingly, consumers do not know of this mystery, however, it is Nike high-quality, high-performance, high-quality lies. ? Sales planning officers in advertising on a brain. Soon a unique and attractive advertisement appeared. In a Nike shoe heels Department had two "window", people through the window "visible to the sole of the Nike air cushion. This advertisement greatly attracted consumers, and to have them at a glance see Nike sneaker superior than others.